Nestled among the picturesque Victorian’s on San Francisco’s famed Union Street lies Marmalade- a charming boutique with a well-edited collection of on trend styles that give Marmalade the fashion forward, laid back vibe it's become known for since first opening it's doors in 2007. 

The relaxed, bohemian décor mixes with the scent of bergamot, basil and sun-washed linen (compliments of their signature candles) and the dreamy sounds of female driven indie pop to create the perfect balance between organic and earthy, lavish and grand…much like the offerings that fill the enchanting space.  Brands like Free People, Paper Crown and Paige Denim share the racks with lesser known independent designers from Los Angeles, Madrid and even Australia.

And while the collections are unique and inspiring, the most impressive aspect of all is Marmalade's commitment to curating versatile, wearable fashions at affordable prices: almost everything in the store is well under $100.  And because they do small batch buying, there's new inventory 3-4 times a week.

Marmalade has been voted Best Women's Boutique in the Bay Area for the past four consecutive years and has been featured numerous times in publications such as InStyle, Lucky, Allure, Better Homes and Gardens, The New York Times, Taschen's 36 Hours and many more.   

Marmalade is open Monday through Saturday 11am -7pm and Sundays 11am -6pm.